Head of Inside Sales

DESCRIPTION:

About Us

Kualitatem is a global consulting and auditing company specializing in Software Quality Assurance, Information Security, and Performance Optimization. We are ISO 9001:2015 & ISO/IEC 27001:2013 certified and have a reputation for delivering excellence in QA across enterprise and emerging platforms — including gaming.

About the Role:

We are seeking an experienced and results-driven Head of Inside Sales to lead our inside sales function with a strong emphasis on email marketing. The ideal candidate will have a proven track record in generating leads and driving revenue growth through targeted email campaigns, sales automation, and data-driven strategies within the IT services industry. This is a hands-on role requiring direct involvement in campaign execution, process optimization, and sales performance analysis.

Key Responsibilities

1. Email Marketing & Outreach

• Plan, execute, and optimize email marketing campaigns to generate qualified leads.
• Create targeted prospect lists and personalized outreach strategies. Leverage tools such as ZapMail, Instantly, and Smartlead for campaign automation and tracking.
• Continuously test subject lines, templates, and sequences to improve open and conversion rates.

2. Sales Strategy & Planning

• Develop and implement sales strategies tailored to IT services and solutions.
• Identify new business opportunities by analyzing market trends and customer needs.
• Collaborate with marketing teams to align outreach campaigns with brand messaging.

3. Sales Performance & Pipeline Management

• Track and report on key metrics such as open rates, response rates, conversion rates, and ROI.
• Maintain accurate sales forecasts and pipeline visibility.
• Optimize lead qualification and nurturing processes to shorten the sales cycle.

4. Customer Engagement & Relationship Management

• Engage directly with prospects via email and calls to understand requirements.
• Nurture long-term relationships and ensure smooth handover to account management teams.
• Address customer queries and concerns to build trust and loyalty.

5. Process Optimization & Tools

• Streamline and automate sales workflows to improve efficiency.
• Ensure CRM systems and sales tools are fully utilized for lead tracking and reporting.
• Regularly review campaign performance and implement best practices.

Qualifications

• Bachelor’s degree from a reputable university (foreign qualification preferred).
• 7+ years of proven experience in inside sales with strong email marketing focus.
• Hands-on expertise in ZapMail, Instantly, Smartlead, and CRM tools.
• Strong copywriting and campaign execution skills.
• Analytical mindset with the ability to interpret campaign and sales data.
• Excellent communication and problem-solving skills.
• Deep understanding of IT services, solutions, and industry trends.

DHA Phase 6, Lahore